4 people connect after going through their own journeys of battling body weight, poor fitness and health issues.
Why did we have to go through so much pain and frustration to lose weight & stay healthy?
How can we save others from this and make it easy for them to lose weight and stay healthy?
Arvind, Raj, Giri & Kannan agree to work together to build a weight loss program that is scientific & sustainable. They meet once each week to brainstorm ideas.
After rejecting many many ideas, a points system is developed for scoring that makes it simple for people to track diet, exercise and sleep. A 10-week duration is agreed for doing this.
First pilot of the program is conducted at the gym founded by Arvind & Raj: The Quad. About 150 people sign-up! It’s called the Fat Loss Challenge (FLC)
Testimonials start pouring in with heartfelt thanks from many for making a long-help dream of weight loss a reality. We feel we are onto something here!
Kannan completes a 1-week residential Summer School in Applied Human Nutrition in Wolfson College, Cambridge (UK). It’s conducted by NNEdPro and a relationship starts.
Pilots continue, results are consistent and good. About 500 people have done the FLC so far.
An app-based version of the FLC is developed. it's based on a scoring system and 9 rules.We call it Daily9
Daily9 formally set-up as a company with Kannan, Arvind and The Quad as founder shareholders.
First batch of the 10-week weight loss program starts.
The points-based system is further refined based on customer feedback.
NNEdPro (link this to bottom section of testimonials) reviews the Daily9 program and confirms that it can be considered to be evidence-based, safe, and effective with a positive as well as supportive user interface.
Arvind & Kannan develop a Daily9 subscription program that can be followed all-year. Goal is to achieve weight loss & weight maintenance. We do not want people losing the same weight over and over again.
Daily9 came about due to the refusal of 4 people to
accept the status quo. We looked around us and
agreed that things were NOT ok.
Diet and weight loss is full of jargon, complexity and always hard to follow. At Daily9, we ask ‘how simple can we make this for you?’
As we saw during Covid, whether it’s masks or vaccines - following the science is crucial. When you follow myths or do not respect the science, bad things happen. Equally, when you follow the science and implement it, good things happen. Daily9 will always follow the science, no exceptions.
There are plenty of 3 month programmes. What happens after that? Anything will work for a few months What will work for years? Daily9 is built to be a long-term answer to losing weight and staying there. Losing weight is a good thing only if you can maintain it. Daily9 is the only program that will help you do both.
Diet and weight loss is always stressful. You need to turn your life upside down: shopping, eating new foods, more cooking, more expense etc. Daily9 is built to take all that stress away. You will make only small changes and do what is comfortable for you. You’ll be stress-free because you know Daily9 is your partner throughout.
